The LaunchPad Chronicle
Built for a business world that refuses to stand still.
LaunchPad Digital began with one idea: businesses deserve smarter ways to grow.
From marketing to the wider business.
LaunchPad began in digital marketing. That work put us close to the point where customer interest meets the rest of a business—and it made one pattern increasingly difficult to ignore.
A campaign could work and the business could still lose the opportunity.
Leads could wait too long for a reply. A website and a sales process might not connect. Employees could spend hours moving information by hand between systems. A new platform could be installed without changing the process that made the work difficult in the first place.
As AI became more capable, another question appeared: where could intelligence genuinely remove work, improve decisions or create a better customer experience?
Those problems changed the kind of work we were asked to do, and they changed LaunchPad with it.
Today, marketing remains part of what we do, but it is no longer the boundary of what we examine. We work across marketing, AI, automation, technology, business systems and workplace improvement when the problem crosses those lines.
What experience taught us
Growth can fail after the campaign.
- Marketing can create attention and still lose the customer if nobody follows up.
- A new system can save time and still fail if people do not adopt it.
- AI can produce impressive outputs and still add little value if it is not connected to a useful workflow.
That is why we look at what happens around the marketing as carefully as the marketing itself.
Our job is to find where the constraint actually sits—and work on that part of the business.
Our approach to AI
AI belongs where it improves the work.
We use AI when there is a clear business role for it and appropriate human accountability around it.
Leadership
The people who lead LaunchPad.
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Founder & CEO
Bobbi M. Aniversario
Bobbi leads LaunchPad's strategic direction across marketing, technology, AI and business solutions, with a particular focus on connecting growth strategy to the broader realities of how businesses operate.
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VP, Chief Operations Officer
Rachel B. Raymundo
Rachel leads the operational side of LaunchPad, helping translate strategy into organized execution across people, processes and client work.
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VP, Chief Technology Officer
Michael F. Thomas
Michael leads LaunchPad's technology direction, connecting digital platforms, development and emerging technologies to practical business requirements.
The team
Different disciplines. One business problem.
LaunchPad brings together specialists across strategy, marketing, creative work, technology, automation and organizational improvement.
The team structure allows us to approach a challenge from several angles without requiring the client to coordinate a collection of unrelated vendors.
One business. One direction. The right capabilities around the problem.
The LaunchPad Franchise
Build with LaunchPad.
Entrepreneurs can own a LaunchPad franchise and bring LaunchPad Digital's growth services to more businesses, with training, systems and support in place from day one.
Let's talk about what the business needs next.
Tell us what you are trying to improve. We'll start there.