The LaunchPad Chronicle
Built for a business world that refuses to stand still.
LaunchPad Digital began with one idea: businesses deserve smarter ways to grow.
From marketing to the wider business.
We started in digital marketing, where changing platforms, customer behavior and technology constantly force brands to adapt.
Working closely with businesses eventually revealed something larger.
Marketing may create the opportunity, but what happens next depends on the rest of the organization.
- The website matters.
- The sales process matters.
- The systems matter.
- The customer experience matters.
- The people doing the work matter.
- And increasingly, the intelligent use of automation and AI matters.
That understanding changed LaunchPad.
What began as a digital marketing perspective expanded into a wider business-growth perspective.
Today, LaunchPad brings together marketing, technology, AI, automation and workplace improvement to solve challenges that do not always fit neatly inside one department.
Our belief
The best solution is not always more marketing.
- Sometimes the business needs more visibility.
- Sometimes it needs a clearer message.
- Sometimes it needs a better customer journey.
- Sometimes the problem is a broken workflow behind the marketing.
- Sometimes technology needs to connect information that employees are moving manually.
- And sometimes the most valuable thing AI can do is quietly remove two hours of repetitive work from someone's day.
Our job is to understand the difference.
Our approach to AI
AI with purpose, not novelty.
We believe businesses should use AI because it makes something meaningfully better, not because AI happens to be the newest feature on the market.
That means identifying the business use case first, designing appropriate human oversight and then selecting the technology.
Leadership
The people who lead LaunchPad.
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Founder & CEO
Bobbi M. Aniversario
Bobbi leads LaunchPad's strategic direction across marketing, technology, AI and business solutions, with a particular focus on connecting growth strategy to the broader realities of how businesses operate.
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VP, Chief Operations Officer
Rachel B. Raymundo
Rachel leads the operational side of LaunchPad, helping translate strategy into organized execution across people, processes and client work.
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VP, Chief Technology Officer
Michael F. Thomas
Michael leads LaunchPad's technology direction, connecting digital platforms, development and emerging technologies to practical business requirements.
The team
Different disciplines. One business problem.
LaunchPad brings together specialists across strategy, marketing, creative work, technology, automation and organizational improvement.
The team structure allows us to approach a challenge from several angles without requiring the client to coordinate a collection of unrelated vendors.
One business. One direction. The right capabilities around the problem.
The LaunchPad Franchise
Build with LaunchPad.
Entrepreneurs can own a LaunchPad franchise and bring LaunchPad Digital's growth services to more businesses, with training, systems and support in place from day one.
Let's talk about what the business needs next.
Tell us what you are trying to improve. We'll start there.